Today's working environment is dynamic, fast forward and with a strong technology focus. Globalisation has created more competition. More competition has created tighter margins. The now is the future and shortermism is endemic.
The above scenario has meant that the structure of the workplace is highly project-oriented resulting in more change, more meetings and more challenges. To plan a definite career through this maze is difficult as job roles are not necessarily exponential within a defined corporate hierarchy.
This means that modern coaching strategy must have personal development as the primary focus and the marketplace as the secondary.